Men planning to purchase exactly knows what is he looking for. Create a list of product attributes that are the most important to him. When he find a product that meetss his conditions, he buys it. Woman takes into account many factors. The development of decision, a woman adds another factors. Considering different options and looking for the best answer perfect solution. How does it work in practise? A man planning to purchase a shirt knows, It has to be blue and cost a certain amount. He goes to the shop, addressed to the shelf , find the most appropriate and buys it. A woman thinks contextually. Does not specify of product attributes, but application.